Spotify faced “unsubscribe and delete Spotify” campaigns on social media last year. Because famous comedian Joe Rogan started sharing podcasts with false information about Covid from his own account. Famous singer Neil Young published an article on the subject and asked Spotify to remove their music. The artist didn’t want to be on the same platform as Joe Rogan, who was spreading false information.
Spotify began removing Neil Young’s music from the platform, replacing Joe Rogan. Despite all these events and social media campaigns, Spotify has increased its subscriber base. Let’s take a look at the details of the news together.
Despite everything, paid Spotify subscribers rose to 182 million!
Social media platform Spotify announced that the number of paid subscribers increased by 2 million to 182 million. According to last year’s data, the number of monthly active users rose by 19 percent from 406 million to 422 million. In other words, despite the discussions and campaigns on social media, Spotify’s paid subscribers increased.
Spotify withdrew from Russia at the end of March. He cited a content law that punishes the dissemination of fake news, which was enacted after the invasion of Ukraine, with up to 15 years as the reason for his resignation. The company said its services in Russia will be completely suspended by April. The platform expects a split at the end of April with over 2 million accounts.
Spotify expects the number of paying users to grow to 183 million this quarter. However, this expectation was not fulfilled, as the platform was withdrawn from Russia due to the occupation. “Barring the impact of our exit from Russia, subscriber growth has exceeded expectations,” the company said in its press release. called.
The company made a total profit of 131 million euros in the quarter. In addition, the company expects a total of 187 million paying users and 428 million monthly active users by the end of the year.
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